《傳媒的運營時代》內容簡介(英文)

MediaOperationEra–from「MediaOperation」to「RunningMedia」

Massmediaarenotonlytherecorderofhistory,butalsothecreatorofhistory.Inthisinformationexplosionera,massmediaplayaveryimportantrole.Throughrapiddevelopmentoveradozenofyears,Chinesemassmediahavechangedhistoricallyfrommediaoperationtorunningmedia.AstheleaderoftheonlynewspapergroupinTianjin,ZhangJianxinghasledhisteamtoturnthenewspaperofficewithheavylossestoamediaaircraftcarrierhavingtennewspapers,twoperiodicalsandonenetworkinthepastfiveyears.Thepathofrapiddevelopmentandgrowthofthisnewspapergivessomeenlightenmenttotoday』smassmedia.Thisbookisinfactahandbookofactualcombatforthosewholackbooksofoperationaltheory.Thisbookmostlyincludesthespeechesoftheauthorinrecentyears.Theyaretotallyplainandstraightspeechesandimpromptus,givenasthingsandtemperamentcameout.Therefore,theyhavethenatureofthinking,discussion,enlightenment,andraretruthfulness.Thewordsarefullofintenseemotionandvitality,sincereloveforthenewsundertakings,andinpersistentpursuitofnewsreforms.